CFI Financial Backs Paris Saint-Germain Post AC Milan

Paris Saint-Germain is expanding its presence in the online trading arena through a newly inked sponsorship deal with CFI Financial Group, a brokerage firm focused on the MENA region. This strategic partnership ensures substantial visibility for CFI, spanning from locker rooms to renowned stadiums, captivating the global fan base and social media followers of Paris Saint-Germain.

In a significant multiyear agreement extending until June 2026, CFI Financial solidifies its position as the official trading partner of the esteemed French football club. The move aligns with Paris Saint-Germain's efforts to bolster merchandising revenues, a key initiative in navigating UEFA's Financial Fair Play Regulations, although the specific financial details remain undisclosed.

Over the course of this three-season collaboration, the Dubai-based brokerage will gain exposure through various channels, including prominent placement on the LED Overlay within the international feed in crucial territories. Moreover, CFI will directly engage with Paris Saint-Germain's extensive social media following, amplifying its brand presence.

Hisham Mansour, Founder and Managing Director of CFI Financial Group, expressed enthusiasm about the partnership, emphasizing the shared values and dedication to establishing CFI as the leading broker in the MENA region. Mansour looks forward to forging a lasting legacy through this well-aligned association with PSG.

Marc Armstrong, Chief Revenue Officer of Paris Saint-Germain, echoed the excitement, welcoming CFI as an exclusive international partner. Both entities aspire to provide unique and innovative experiences for their respective fans and clients, making this collaboration a testament to their shared ambitions.

This collaboration follows CFI's recent sponsorship of AC Milan, a prominent Italian football giant, where the brokerage became the official online trading partner. The international expansion of AC Milan, exemplified by the establishment of a Dubai office, aligns seamlessly with CFI's global presence. Notably, CFI has committed to featuring prominently on the front of AC Milan's shirts for the upcoming 2023-24 season, solidifying its foothold in the European football landscape.

In the competitive landscape of Middle-East focused brokers, CFI Financial stands out, reporting a remarkable two-thirds growth in new accounts during 2023. The surge in active accounts, a staggering 157 percent, underscores the company's resilience in the face of the waning trading frenzy that characterized markets in 2022.

As part of its commitment to innovation, CFI Financial incorporated artificial intelligence (AI) into its service offerings in December. The introduction of an AI Trading Assistant in the app's Beta version aims to empower traders by assisting in risk management, emotional control, and providing simplified information access. The move reflects CFI's dedication to staying at the forefront of technological advancements in the financial services sector.